Google Ranking Factors: These 11 Matter the Most

And bloggers and journalists quickly started to cite that stat as evidence that most outreach fails. Lastly, add visuals, videos, charts, screenshots, or any useful visual content you can to your page. Which is why giving Google what it wants is the foundation of any good SEO strategy. Obviously, there are times when long-form content doesn’t make sense (like for an ecommerce category page). But if you can publish long content you generally should publish long content.

In addition, run a test using the Readability Test Tool from WebFX. Just enter the URL of the webpage you want to test, and the tool will analyze how easy it is to read the content. Red and orange scores signify that a piece of content is difficult to read. Getting ahead of the competition is a major goal for anyone who wants to improve Google rankings.

The Future of B2B Social Media Marketing: Trends and Predictions for 2025 and Beyond

It’s a great way to show Google that you’re an active participant on their search engine while also communicating with potential customers. Posting on your Google My Business listing is a great way to boost your ranking and local SEO. It shows that you’re an active business that wants to communicate regularly with your target audience. Staying on top of customer reviews also means flagging reviews that are spam.

Make Sure Your Content Includes Search Intent

Internal – links on your site pointing to other pages (on your site) that changed. In this case, either change the links to point to the correct page or add 301 redirections to redirect links to a valid page. This new concept introduced by Google tries to measure how users perceive the experience of interacting with a website.

This is handy to build trust among your readers and get better Google rankings. It comes up with semantically related keywords and text lengths you need to aim for. This tool also displays the average readability score of your competitors for the target keyword. As a result, it lets you improve your readability score and stick out from the average.

This signals opportunities to optimize your meta titles, descriptions, and page content. Focusing on these areas can significantly improve your site’s click-through rate and overall organic traffic. The four algorithms covered in this post are SEO Anomaly only part of Google’s ranking algorithms. In total, there are over 200 ranking factors that are examined across a wide range of sophisticated algorithms and machine learning programs. It is ultimately these algorithms that decide where a web page should rank in search results. Continual updates from both technical and behavioral perspectives requires the essential need, to stay updated overtime.

Within the Position Tracking tool, you can also review how your keyword rankings have changed over time. Your goal should be to craft content that’s so captivating it keeps your audience hooked and eager to stay on your page for longer. This will reduce your bounce rate which is just one of the user experience signals Google uses to evaluate the quality of web pages. Tracking your keyword rankings will enable you to pinpoint the pages that are performing well and the ones that aren’t. If you find that certain keywords are ranking poorly, then it may be due to the content on the page. Keyword rankings correlate with website traffic, conversions, and revenue.

I recommend starting with 3-5 articles or blogs, optimising them and tracking the results. If the search finds the sentence in the source code, you’re good, and Google can easily read the content. Before optimising and ranking in the Google AI overviews, you must ensure your website has the foundations in place. Google’s AI overviews now appear in up to 47% of all search queries and take up half the screen on both mobile and desktop devices.

• Dan Lacey of SEO Consultant in Tauranga shares, “provide case studies for products and services you like to get a backlink to one or more of your key pages.
• Good content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm.
• Google Business Profiles increase your chances of appearing in local search results (so-called Google Local Pack), a coveted spot at the top of SERPs.

This support can help streamline your efforts and maximize your online presence across various locations. To see and examine entries related to your company, use tools such as Google’s Business Profile Manager. Once duplicates are identified, merge them into a single, optimized listing to consolidate authority and avoid confusing potential customers. Share relevant promotions, events, or news to each area, encouraging interaction and fostering a sense of community. Regularly updating your GBP with fresh content and maintaining accurate information can significantly improve local visibility and customer connections across your various locations. A mobile-responsive website automatically adjusts to multiple screen sizes, giving consumers a good browsing experience on any device.

There’s no exact science to ranking #1, but there are ways to greatly improve your ranking and get the results you need. Aside from guest posting, it’s also a good idea to link internally in your content. This encourages people to visit more pages on your site—which makes your website look good in Google’s eyes—and shows Google how your different content is connected. For example, after completing our audit of 2,000 Google Ads accounts, we were able to use those findings to get tons of backlinks via guest posting.